SEO Basics

Learn Step By Step SEO Basics

More than 80% of the websites available in the internet are not optimized for the search engines. The reason is that the webmasters are scary and confused about SEO and leave the task half way before reap the benefits from their sites. You just need some patience to understand and apply things in your site and of course every search engine needs some time to update their search database after you did changes to your site.

Here is a simple step by step do it yourself guide for optimizing every part of your site for the search engines. 

For Which Search Engine Should I Optimize My Site?

Google uses Google Search Engine while Yahoo! and Bing together use Bing Search Engine. If you have a targeted user located in China then it is Baidu uses Baidu Search Engine and Yandex in Russia uses Yandex Search Engine.

Even though every search engine uses unique and complicated algorithm there are common parameters for optimizing like meta tag, keyword density and backlink count. Ultimately optimizing these general parameters will bring your site up in all the search engine rankings. All these parameters are classified into three main categories as below: 

• On page SEO techniques - Describe parameters to be optimized within a web page like title and content.
• Off page SEO techniques - Describe outside parameters to be optimized like external links. 
• Black hat SEO techniques - Describe methods not to be followed for improving search engine ranking like creating spam links.

The below picture shows the search engine market share for the English searches around the world and Google is clearly the market leader followed by Bing used in Yahoo! and Bing search engines.

Search Engine Market Share